This week, IFEMA Madrid opened its doors to three of the most important technical trade shows of the year: MATELEC, GENERA, and CLIMATIZACIÓN 2025. As every edition, the halls are filled with innovation, energy solutions, cutting-edge technology and a great variety of exhibition stands showcasing the latest trends in design and construction. To give international exhibitors a clear view of what’s happening inside the venue, we visited the fair on opening day and recorded a 27-minute full walkthrough with stabilised footage and real ambient sound.

What you’ll find in the video

The first part offers a real, unfiltered look at the overall atmosphere in the halls: visitor flow, booth distribution and different stand formats. As the tour progresses, you will see some of the most impressive stands of this year’s edition, including large custom constructions and creative branding concepts that truly stand out on the show floor. 👉 You can watch the full video here:

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Why this walkthrough is useful for exhibitors

Whether you are planning to exhibit at one of these shows in 2026 or preparing your presence in Spain for the first time, this walkthrough helps you:

• See what types of stands stand out at IFEMA.
• Understand real booth dimensions and visibility in context.
• Analyse design trends, lighting concepts and architectural solutions.
• Get a realistic reference for planning your next booth.

For international exhibitors, having a clear picture of the venue and the level of construction is essential when choosing a stand builder and defining design expectations.

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Our Work at GENERA 2025

We are also present at the fair with one of our custom-built stands for a leading energy company. We’ll be sharing detailed images and a full breakdown of this project in the coming days — including design, materials, graphics and installation. Stay tuned for the next post, where we’ll show the complete project.

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About PG Exhibition Stands

PG Exhibition Stands (Proyecto Genus) designs and builds custom exhibition stands for international exhibitors at IFEMA Madrid. We deliver full turnkey service: concept design, 3D visuals, manufacturing, installation and complete on-site support. If you are planning to exhibit in Madrid and need a reliable local partner, feel free to contact us.