Large Exhibition Stands (150+ sqm)

We follow a clear process that lets you keep control of a complex project while we handle the details.

Strategic briefing and objectives

We start with a structured briefing to understand your brand, key messages, stand size and shape (150, 200, 300, 500+ sqm), whether it is a single-brand stand or a multi-brand pavilion, the type of visitors you want to attract, and your main priorities: visibility, product experience, meetings, hospitality, press events, etc. This ensures that the concept responds to real business needs, not just aesthetics.

Site and space analysis

We analyse the floor plan and surrounding context: position in the hall and main aisles, neighbouring stands, access points, emergency exits and service locations, as well as the potential for two-level structures or hanging elements where allowed. For very large stands and pavilions, we pay special attention to entrances and circulation so visitors quickly understand the different zones and find what matters to them.

Concept development and master layout

We then create an initial concept with a master layout for all main zones and visitor flows, plus the key architectural elements that will define the identity of your large exhibition stand. At the same time, we propose heights, towers or hanging structures (if permitted) and first ideas for graphics and messages, presented in clear 3D views you can share internally with management and partners.

Zoning for products, meetings and hospitality

Next, we refine the zoning and give more detail to each area: product and demo zones for physical or digital experiences, open meeting areas for quick conversations, semi-open or enclosed rooms for longer or confidential meetings, hospitality and bar areas integrated into the architecture, and, when needed, press or VIP zones. Storage and staff back-of-house are positioned to be discreet but easy to access, keeping the visible part of the stand clean and organised.

Design refinement, materials and lighting

Once the master layout is approved, we refine the stand in depth: materials and finishes for structures and flooring, lighting strategy to highlight architecture, products and graphics, graphic composition and message hierarchy, and furniture selection for bar, lounge, meeting rooms and VIP areas. Because large exhibition stands involve a significant investment, we work to ensure that the final concept feels premium, consistent and technically realistic.

Technical development and handover to production

After approval, we prepare the technical information so our production team can build safely and efficiently: detailed plans and elevations, structural details for key elements, lighting and electrical layouts, graphic files and printing specifications, and any special requirements from the organiser or venue. Our design and production teams work together on a daily basis, which helps us anticipate and solve technical challenges before build-up starts.

Large exhibition stands require a high level of coordination between design, production, logistics and on-site teams. Choosing a local partner in Madrid gives you several advantages:

Direct communication in English with a team experienced in working with international marketing and event managers.

• Knowledge of Spanish venues and regulations, which reduces surprises and extra costs.
• Local production and trusted partners for special elements when needed.
• On-site presence during build-up and the show, to handle last-minute adjustments.

We design and build under the same roof, so we can take full responsibility for your large stand from the first concept to the final handover on site.

For a complete overview of our design & build service, visit our Custom Booth Builder Madrid page.

f you are planning a large exhibition stand or pavilion in Madrid (150 sqm, 200 sqm, 300 sqm, 500 sqm or more) and need a partner who can handle both design and build, we would be happy to help.

When you contact us, please share:

• The name and dates of the trade show
• Stand size and type (island, peninsula, pavilion, multi-brand, etc.)
• Your main objectives for the event
• Any initial guidelines, sketches or reference projects you may have

We will review your information and come back to you with a proposal for how we can work together and, if appropriate, prepare a custom 3D concept for your large exhibition stand in Madrid.